How super-premium spirits is winning the race among alcoholic beverages?
An emerging trend was established by Datavagyanik in the alcoholic beverage industry. They found out that the growth in sales of low-cost spirits is becoming sluggish, however, there is tremendous growth in sales of premium and super-premium spirits. Datavagyanik estimates that the super-premium spirits market stands at $20.2 billion. Top players are capitalizing on this segment. Experts at Datavagyanik say that the major push in sales of premium and superpremium category spirits is due to changing consumption pattern of millennials. Millennials are more health-conscious and hence prefer high-quality spirits. Further, the growing culture of going to pubs has given a push to high-end drinks. The old monk was the largest selling rum in India, however, it is losing out to its peers and changing market dynamics, and is on the verge of shutdown.
From investing perspective, Alcoholic beverage companies have always provided a handsome return. However, it is time to reshuffle your investment and invest in those who are following the trend in the spirits market.